6 Ways To Convert Attendees With Your Virtual Event Registration Website

It is often said that one needs to change with time. And those who resist change have a hard time adjusting to the new environment. And something just like this happened last year. When the pandemic broke out, all human activities were restricted. As a result, events around the world had to be cancelled or postponed.

The only possible way to continue the events was to shift them to the online world. And we saw virtual events becoming trending in just no time. But many people including, event professionals, had a hard time transitioning from physical events to virtual events. And the reason for this was nobody thought that virtual events would ever replace physical events. As a result, people took time to catch up with technology, despite virtual events existing for more than 2 decades. But before we move ahead, let’s discuss the basics of the virtual event. 

Virtual events and types 

Virtual events are those events that take place in the digital or online settings instead of the physical world. And because the event is virtual, the audience is connected with the help of different networks. It means one can attend the event from any location. Making the virtual events suitable or most practical choice during the pandemic and lockdowns. 

Another factor that is behind the success of virtual events is the flexibility of virtual event technology. One can literally convert any physical event into a virtual event. As a result, we saw a tsunami of virtual events. Here we are going to mention some most popular categories of virtual events. 

• Virtual exhibitions
• Virtual award show 
• Virtual exhibitions
• Virtual fest 
• Virtual trade show
• Virtual fair
• Virtual product launches 
• Virtual town halls
• Virtual AGM

And many more. Apart from these events, many academic institutions also organised a virtual graduation ceremony or virtual convocation ceremony to honour the graduates of 2020. This shows how easy it is to host any type of virtual event. And all this is because of virtual event technology. Let’s look at it more closely.

Virtual event technology – changing the world of the events

It is the virtual event technology that is powering all the virtual events around the world. But what exactly is virtual event technology? To host a virtual event, one needs a virtual event platform or virtual event software. These platforms or software provide an exuberant experience to the attendees. And attempt to present an experience close to a physical event. So to make this, these platforms use a 3-D and interactive interface. 

But before you can host the attendees at your event, you need to convert people into the attendees of your virtual event. For this, you need to get the highest registration on your event website. But how can you get that maximum amount of registration on your website? Let’s find out. 

6 ways to get attendees from your virtual event registration website

Make a clutter-free website

The first step to get the traffic on your event registration page is making an interactive website. This website needs to be easy to use. And should be fast, responsive and lag-free. If the website has bugs or glitches, it will ruin the experience of the visitors. And also, the impression of your event will be negative. 

Apart from fast loading speeds, you need an easy to navigate interface. This interface has to be fast, simple and time-saving. Sometimes people create a website that is heavy on design but low on usability. Too many design elements can also make the website complex and less easy to use.

Bifurcate categories of tickets

To get a high number of registrations for your event, you can provide various offers and incentives. Some of these are limited-time period discounts. Or special discounts on bulk tickets/registrations. Special incentives for the corporate. And so on. If you provide these offers for a limited time, it will create a sense of urgency. And will compel the interested people to register for the event before the expiration of the discount period. 

Include a specialised CTA button

You might have seen or heard about a CTA (Call For Action) button on various websites. The idea of the CTA button might be old. But it still is an effective technique to get the people to register. So you should have a CTA button that clearly says register. This button needs to be visible. And should be highlighted.  If there is no CTA button, then your persuasion will be weak. And many visitors will leave the website without registering. Also, if the register CTA button is not clearly visible, not many people will click on it. Hence you will get less registration. 

Display the event agenda

To grab the attention of visitors at your event registration website, you need to provide direct information. And the most crucial information about your event is the agenda of the event. Tell the visitors what the event is all about? And what will happen at the event? It will give a purpose to the visitors to your event website to register for the event. For instance, if you are hosting a virtual conference on the latest digital marketing trends and techniques. And you mention it on the website of your event registration. Those who want to learn about digital marketing or practice digital marketing will readily click on the registration button. 

Embed payment options

Payment completes the registration process for almost all events. So you should integrate the payment option into your event registration website or virtual event platform. To facilitate people, you should provide support for various payment methods. Also, provide support for multiple currencies. It will let a global and broader set of interested people complete registration for your event. For instance, nowadays, apart from visa and mastercard, you can see support for payment through Paypal. Since it supports various currencies and facilitates international transactions.

Provide information on incomplete carts

You can enable a feature that will notify you and provide you information when someone leaves the registration incomplete. And based on that information, you can contact that person. And remind them to complete the registration for the event. Also, you can send them newsletters, telling them about the benefits of attending your event. This will increase the motivation to attend your event.

These are some ways to get attendees from your virtual event registration website.