11 Best Marketing Tools To Build Your Physical Therapy Practice

As a physical therapist, you’ve spent countless hours developing your ability to care for others. What you may not have mastered yet is the ability to increase traffic to your PT clinic with online marketing.

Luckily, there are a slew of trusted online tools—and many more are always being developed—that will help you capture and sustain the attention of your audience. Here are 11 of the most popular and effective resources for growing your online presence.

Create Your Website:-

Wix

With a Wix website, you can share regular content and develop a thriving e-commerce store. You can use both these tools to build a growing audience without having to know any coding. Just select your favourite template and modify it to your liking, to give your website its own unique look and features.

WordPress

The WordPress platform is known and loved for its adaptability. You won’t need programming skills to build a WordPress website, but if you know even a little bit of coding, you can really add pizzazz to your content by adding your own code to your page designs. WordPress offers lots of plug-ins and features that support growth, for a larger and more complex website as your practice flourishes.

Squarespace

Like Wix and WordPress, Squarespace lets you drag and drop elements for easy website design. It also is well-known for its blogging tool. It has built-in tools for enhancing your search engine optimization (SEO), and they offer a plethora of third-party extensions and plugins to enhance functionality.

Get Social:

Facebook

Irrefutably the number one social media platform, Facebook lets you share pictures, videos, and text content to connect with your audience. It’s where nearly everyone gathers online for fun and to share business recommendations.

Instagram

Stay connected with your clients and prospects with Instagram by offering more visual content. Limited text, engaging memes or quotes, and great photos of you and your staff interacting with your satisfied clients will draw regular visitors to your PT clinic`s online content.

Manage Your Social Content:-

Buffer

As you get more involved with social media, you may have profiles on several platforms. You’ll need an easy way to organize and post your PT content to maintain consistency and a strong following across all platforms.

A buffer is a tool that manages your content by allowing you to schedule posting. Just upload your posts using the built-in calendar, and Buffer will automatically post them at the appointed times.

Hootsuite

Hootsuite manages your social content as well. However, it syncs with a total of 154 apps—many more than Buffer. It also does not impose any scheduling caps, so you can plan for as many posts as you want.

Edit Media With Pro Tools:-

Adobe Premiere Rush

With Adobe Premiere Rush, you can create intro videos, YouTube videos, or TikTok shorts using your phone. Give quick motivational pep talks, offer therapy insights, or share recipes. This app will even let you upload your content to the cloud automatically, so you can alternate between your mobile device and desktop.

Canva

With all the awesome photos and media that you’ll be sharing to market your PT clinic, you’ll need a tool to help you create high-quality graphics. Canva is an inexpensive solution that is packed with templates to help you create videos and high-quality presentations, website banners, invites, flyers, and more.

Analyze Your Traffic:-

Google Analytics

Google Analytics provides you with a complete picture of your website traffic. It analyzes your physical therapy SEO to help you understand how your content is improving or impeding your reach. Use this information to find out what content your audience wants most and give them more of it!

Cultivate Your Email List:-

Reach

With consistent newsletter campaigns, you can maintain a more up-close and personal connection to your clients and prospects. With Reach, you can create landing pages to accompany your emails. Use them to advertise incentive programs, specific treatments, or events. WebPT created Reach especially for PT bloggers and professionals to help you create email campaigns that meet the needs of your targeted audience.

Market Like A Pro

To get and keep the attention of your audience, you need to plan well and be consistent. If you’d like help with this, web development pros can help you plan your digital marketing for physical therapy strategy. Start making your business stand head and shoulders above your competitors today!