Anyone who sells a product via the web will often find themselves kept very busy with their marketing strategy. For any firm, staying on top of the search engine rankings is essential to allow customers to find their products amongst the online competition. This marketing, alongside the task of sourcing new products, can often mean firms struggle to find the time and funds to run a warehouse and deliver their products. However, this part of the process is perhaps the most critical. If a customer does not get the right product quickly, they are unlikely to buy from a firm again. Fortunately, online retailers are able to outsource their product delivery processes to a third-party company.
How e-fulfilment works
The process is simple; rather than a firm bearing the financial burden of running their own warehouse and transport, they use the third party’s warehouse instead. Their stock is held in that warehouse and when a customer places an order online, the third-party logistic firm picks the order and sends it out to the customer.
The advantages of this system
Firms can benefit from this system in various ways. The cost of this service is extremely low when compared with conventional methods. Economies of scale mean that products can be delivered to customers for a fraction of what it would cost a firm to do it itself. These services work well for any size or type of firm. Small firms can use them to take care of all of their deliveries and many large firms use them to help them to cope with busy times.
