The best design is often that which fits most comfortably into the environment. We can assert this is true even when we’re talking about something like retail. For a retail store to reach its design potential, it’s interiors and exteriors need to be designed in tune with the wider environment. There are Various Ways To Achieve Environmental Design, Here Are Three:
Broadly speaking, environmental design is about taking the wider environment into consideration when you’re designing something. In the context of retail this is easy to visualize and a shop obviously interacts very closely with its wider environment. On one simple level, the choice of location for a retail store is one aspect of environmental design.
The point where most retail stores reach out into the wider environment is through the shop window. Therefore, if you are careful with your shop window displays you can create a kind of continuity between your store and the wider space. You might consider other shops nearby, the specifics of the environment and of course your customer base when you’re creating a window space display.
You might assume that the interiors of stores are necessarily separate from their environment. Of course on one level this is true, however customers will still have a sense of the environment even within the confines of your store. Therefore, with the help of retail designers you should conduct retail interior design with an awareness of issues stemming from the wider environment.
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