Some companies can compete in the marketplace because they have a product which stands out from the rest. For others, however, have to build up their brand as part of an effective marketing strategy which places them high above their competitors.
A large part of your branding and marketing strategies should be your shop design. In fact, for some of the world’s biggest retailers, their store design is an inherent part of their business identity. For example, you could be blindfolded and taken into iconic shops such as The Body Shop or Ikea and recognise where you were instantly, simply because of the retail design employed.
Effective shop design isn’t just about colour schemes and fancy fittings either. The layout of your store can also have an impact on how your customers shop. All of the design elements of your store, including the fixtures, fittings, displays, signage, colours and decorations, work together to present an image of your business and can help to entice or deter your customers. A confusing store layout, for example, would not encourage customers to come back for a second visit, just as a shabby carpet or dusty shelving wouldn’t.
These days, retailers are not only having to compete with their fellow retailers on the high street, but also with their online counterparts. Online shopping is popular because it is simple and quick to do, but it cannot offer the comfort and pleasure a real store can, which is why quality store design is even more important than ever.
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